Franceen Gonzales is renowned for transforming businesses through vision, strategy and operational design. She provides business strategy advisory services to international companies within the experience industry. Most recently, Franceen steered LEGOLAND Florida Resort through a period of change and growth by focusing on employee engagement and the guest experience to position LEGOLAND Florida as a premier play and creativity destination.
Backed by a powerhouse career in theme park operations and innovation—from WhiteWater to Great Wolf Resorts and Six Flags—Franceen brings world-class expertise and a passion for people to her roles. She is also a trailblazer in safety, technical standards and government relations, serving on the boards of IAAPA, PHTA, WWA and ASTM International.
In all that Franceen does, she champions her team and worthy causes, focuses on the guest experience and is committed to developing must-see attractions for families across the globe.
