Una de Boer brings over 20 years of experience building global brands and top-tier marketing teams across professional services, SaaS, and the attractions industry. Prior to joining Enchanted Parks, Una spent over a decade at the helm of global marketing for WhiteWater, the world’s largest manufacturer of aquatic entertainment products, and FlowRider, while also designing and launching the Vantage and Endless Surf brands. This background gives her a deep understanding of the global attractions’ ecosystem, from water and theme parks to the digital platforms that power modern guest experiences.
As Chief Marketing Officer, Una leads the strategy and centralization of Enchanted Parks’ marketing operations and messaging to support marketing at the park level, helping bring the brand to life consistently. She champions a “House of Brands” philosophy—safeguarding the deep local heritage and nostalgic identity of each individual park while introducing the operational discipline, digital and CRM integration, and scalable frameworks necessary to enable growth.
An active leader within the attractions community, Una serves on IAAPA’s North American Regional Advisory Board and is a frequent speaker on sustainability and female leadership in the amusement sector.
