Jess Lawler serves as Corporate Director of Social Media and Communications, leading the strategy behind how Enchanted Parks shows up to the world across social media, digital content, and corporate communications. With more than 10 years of industry experience building and scaling high-performing social programs for global and national brands, she specializes in audience-first strategy, social-first storytelling, and content marketing that drive measurable growth across digital channels.
Jess leads with a balance of creative instinct and data-driven insight, aligning social strategy to real business outcomes: brand affinity, guest visitation, and reputation. She’s guest-obsessed at every level — cultivating not just an audience, but a genuine fandom around Enchanted Parks and its destinations. Across a diverse, multi-park portfolio, she builds the frameworks, standards, and teams that let each park tell its own story while strengthening one unified Enchanted Parks brand.
Her experience spans leadership roles at brands like Merlin Entertainments, Travel + Leisure, and Great Wolf Lodge, where she built digital content programs from the ground up. Her career began in the Water Park Capital of the World, where she first fell in love with themed entertainment — a passion she’s carried into every brand and team she’s led since.
