News

New identity honors Storytown USA roots while highlighting the rides, waterpark and Adirondack setting that define Great Escape

QUEENSBURY, N.Y. — October 2, 2026 — Great Escape today unveiled its new theme park logo, marking the next chapter for the longtime Lake George region attraction while celebrating more than 70 years of history. Formerly known as Six Flags Great Escape, the park’s new identity brings together recognizable elements of its Storytown USA roots, picturesque Adirondack setting and generations of family fun.

“Great Escape has grown and changed throughout its history, but the traditions and memories created here have always been at the heart of the park,” said Andrew Burggraf, park president, Great Escape Resort. “This new logo celebrates where Great Escape began while representing everything guests know and love about the park today. It connects our past with an exciting new chapter as part of Enchanted Parks.”

Great Escape traces its roots to Storytown USA, which opened in 1954 and introduced families to classic storybook attractions and experiences. Several elements of the original park remain today, preserving a visible connection to more than seven decades of history.

The new logo incorporates several elements inspired by Great Escape’s history and location:

• Merry Miller’s Mill (The Mill House) represents Great Escape’s Storytown USA roots. The storybook attraction, with its distinctive waterwheel, remains in the park today and continues to welcome children inside to explore.
• The roller coaster represents Great Escape’s collection of thrill rides and family attractions that have become part of the park experience through the decades.
• The water splash represents the outdoor waterpark and its longtime role in the Great Escape experience.
• The Adirondack mountains and evergreen trees reflect Great Escape’s location at the base of the Adirondack Mountains and its longstanding connection to the Lake George region.
• “By Enchanted Parks” acknowledges Great Escape’s next chapter with its new ownership. Together, Enchanted Parks and Great Escape will continue the park’s tradition of providing family fun for generations to come.

The logo is the first in a series of updated identities planned for the property. New branding for the outdoor waterpark, Great Escape Lodge and the indoor waterpark will be unveiled later this year.

The transition follows Great Escape’s purchase by Enchanted Parks earlier this year. While the name and visual identity are evolving, the park remains focused on preserving its longtime traditions while investing in the guest experience for future generations.

Great Escape remains open for Fright Fest and Boo Fest weekends through Oct. 25. Guests visiting this fall will begin to see the new branding at the park’s front gate, including two new signs featuring the updated park logo. The broader brand transition will continue in phases into 2027.

Plan Ahead for 2027

Guests can plan ahead for more Great Escape fun with 2027 Season Passes starting at $7 per month* for a limited time. Guests who purchase through Oct. 11 will receive Unlimited All-Day Fast Lane every operating day in June 2027, plus the remainder of the 2026 season included at no additional cost.

*After down payment. Payment plan terms and conditions apply. Plus applicable taxes and fees.

About Great Escape Resort
Great Escape Resort, one of the Lake George Region’s premier family vacation destinations, is located on more than 350 acres in Queensbury, N.Y., at the base of the Adirondack Mountains. The resort features a theme park with seven roller coasters, children’s attractions, entertainment, seasonal events, immersive family experiences, and Hurricane Harbor, the outdoor waterpark included with theme park admission. Great Escape Resort is also home to Great Escape Lodge & Indoor Waterpark, featuring Adirondack-inspired suites and year-round indoor waterpark fun. Great Escape Resort is owned and operated by Enchanted Parks. For more information, visit greatescaperesort.com.

About Enchanted Parks
Enchanted Parks is a leading owner and operator in the entertainment and leisure industry. The third largest privately held regional park operator in the United States, Enchanted Parks operates eight properties nationwide, delivering memorable experiences across amusement parks, water parks and destination attractions. The company operates its parks through empowered teams and entrepreneurial practices that drive operational efficiency, exceptional guest service and strong, lasting customer relationships by consistently delivering outstanding value. For more information, visit enchantedparks.com.